Rosenbaum Consulting Co. · Nevada County, CA

Blue Collar Business Package

For Nevada County trades businesses who know their work and need help with the rest.

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Sound Familiar?

“I don’t know what looks good.”
“My phone isn’t ringing.”
“I can’t keep track of it all.”

You’re great at the work. The logo, the marketing, and the paperwork?
That’s where I come in.

Together, we’ll build a plan to clean up your brand and marketing materials, get you found by more customers, and tighten up your backend systems. Everything below is a menu, not a checklist. The full menu is about 6 months of work, so in your first 3 months, we’ll start with what matters most for your business.

A 3-Step Process

Step 1

Brand Refinement

Look as good as your work.
  • Brand and founder story
  • Ideal clients and projects
  • Specialty and what sets you apart
  • Your customers’ 3 biggest pain points
  • Brand colors, fonts, and tagline
  • Logo design or refinement, made by a person, not AI
  • Business cards and flyers
  • Door hangers and yard signs
  • Truck lettering specs
  • Branded workwear and swag
  • Website updates to match your brand
Step 2

Increase Visibility

Get found by more customers.
  • Digital Footprint Audit
  • Google Business Profile and a review system
  • Online directories claimed and consistent: Yelp, Nextdoor, and Thumbtack
  • Website refinements
  • Meta accounts optimized, personal and business
  • A custom local marketing strategy with targeted marketing materials
  • A 3-month content calendar
  • A referral program and a slow season plan
Step 3

Backend Systems

Stop losing jobs to the paperwork.
  • A business email
  • Consistent business contact info everywhere
  • Logins in your name, tracked in a secure credentials sheet
  • Jobber setup or tune-up
  • Lead tracking and quote follow-up
  • Estimates, contracts, and invoices
  • Getting paid faster
  • Automations: reminders, follow-ups, and review requests
  • Past customer check-ins
  • Backups, so one lost phone doesn’t shut you down
You won’t need everything here. Some of it you may already have, and some can wait. The full menu is a 6-month plan. On our first call, we’ll pick what fits your first 3 months, and you can keep going from there.

How It Works

  • 2 hours a week together, in person. I come to you, and we look at everything side by side. This is time you set aside to work on your business, not in it.
  • 3 hours a week behind the scenes. I build, you approve.
  • A Monday text with your goals for the week.
  • Phone, text, and email support between sessions.
  • A Google Drive spreadsheet that tracks your plan each month and keeps your documents and logins in one place.
  • Branded strategy documents for everything we build, yours to keep.
  • Canva templates you can edit yourself.
  • Your logo files.

This package works best if you can set aside 2 to 3 hours a week. If that’s not realistic right now, let’s talk about what is.

$1,700/month
3-month minimum

Start with a free 45-minute call. We’ll talk about what’s working and what’s not, and I’ll tell you straight whether this package is the right fit.

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